Steam Introduces Item Store for Microtransactions

The team at Valve have added a new feature to Steam called the Item Store which allows games and developers to sell microtransaction and cash shop items directly through the Steam client. This mainly has the advantages of making it easier for games to implement a cash shop without having to manage the technical aspects themselves, and because all the payments are processed by Steam, players don’t have to sign up for yet another payment service and can instead use a payment system they’re already familiar and comfortable with.

The first game to implement this new system is Rust, a buy-to-play title familiar to many. It’s expected that if the system is easy to use for both the developers and the users, many more titles will begin to implement it.


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